InstructorAdriana Deco
TypeOnsite Course
Seat0/25
Price£475
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Level: beginner / intermediate 

Course leader: Adriana Deco

Estimated length of the course

3 weekends – 10h per weekend /  6 days  5-6 hours per day

Course outline

 To provide knowledge about modern practice and knowledge of fashion illustration and cover most important aspects of its commercial use. Introduction to both traditional and digital skills.

Course Needs

Screen for lecture, computers with Photoshop,  A3 scanner,  Wacom tablets, live model (female, size 6-8 – fashion industry experience preferred),  clothes / fabrics (for model), still live elements (bottles of perfumes, accessories, shoes)

Note: extra clothes, accessories, fashion magazines etc. for live drawing sessions can be brought by lecturer and students.

SUBJECTS AND THEMES COVERED

SCHEDULE

DAY 1

Introduction to fashion illustration.

PART 1 – LECTURE (3 hours)

1) Talk: modern fashion illustration. Trends, current-leading illustrators
2) What is the purpose and role of fashion illustration? Debate.
3) Short history of fashion illustration till now – most influential names, styles, references for individual practice.

BREAK/LUNCH

PART 2 – SEMI-PRACTICE – introduction (2 hours)

1) Expose the artist! Materials commonly used in fashion illustration – refer to artists mentioned in previous lecture and their techniques.
2) Talk what materials to bring / buy to live drawing session, where to shop, advice, presentation.
3) Importance of practice of drawing!!! General introduction to basics of drawing.

TASK: Sketchbook. Both fashion and traditional drawing – important element to be kept throughout the course. To successfully complete it there has to be done a weekly number of drawings / sketches (number to be considered).

Provide art materials to the next session.

DAY 2

PART 1 – Drawing Practice (3 hours)

Live model – preferably young female size 6-8 (real model)

Expression, gesture, various techniques.

PART 2

Fashion collage

Using the magazines provided do a collage mixing it with a drawing done in previous session.

TASK:  Draw minimum 5 catwalk looks from favorite SS16 shows. Bring finished illustrations and minimum 5 images (more is better) saved on USB to next session.

Research imagery (photographs, nature, art…) that represents the collection and reminds of selected look, save it on USB or keep pages from magazines if in print.

This will be essential to successfully complete the task on day 3.

– Keeping up with sketchbook

DAY 3

Fashion illustration in digital world – how to mix traditional skills with digital.

PART 1- PHOTOSHOP WORKSHOP – Computer lab

Learning how to edit original artwork in Photoshop while using artwork from previous sessions – scanning, cleaning, saving.

PART 2 – PHOTOSHOP WORKSHOP  GIF – Computer Lab

How to do a popular and quick animation in Photoshop based on the prepared SS16 illustration and mix it  with images done in research. 

To create in class:  create GIF representing selected ss16 look / element of moodboard.

TASK: Continue: Sketchbook, visual research (USB). 

Research SS16 print trends.

DAY 4

Fashion illustration as print, art of mood board and visual research.

PART 1- print drawing practice

Based on the visual research start doing a print that matches SS16 trends.

PART 2 – Illustrator WORKSHOP  create pattern /print

Scan the print done in drawing session and learn how to turn it into a print.

TASK:  Research and bring images of most trending objects, accessories and products in fashion now. Examples: bags, jewellery, cosmetics, perfumes etc. If possible bring one accessory for still life drawing session.

Continue: Sketchbook, visual research (USB).

DAY 5

Fashion illustration as product illustration – advertising (cosmetics, accessories, shoes)

PART 1- STILL LIFE DRAWING

Learning how to draw still life – objects, shapes. Practical practice in class, art technique.

TASK: Pick an existing fashion advertising of a product and recreate it with illustrated object.  Create an illustration of your ‘desired objects’ – aka for fashion blog.

(note: this task may change slightly – thinking about idea)

DAY 6

Self-promotion: How to promote yourself as a fashion illustrator, build your audience and get clients.

Subjects covered:

– Social Media – how to use it as an illustrator – focus on Instagram
– Website  Blog – Business cards / promotional materials – what to pay attention to, how to stand out as professional
– Networking London Fashion Week, importance of collaboration – photographers, stylists, filmmakers
– Internships
– Examples of best fashion illustration collaborations in the industry

PROJECTS NEEDED TO BE COMPLETE TO OBTAIN CERTIFICATE:

1) 5 catwalk looks
2) GIF
3) Print
4) Collage
5) Objects editorial illustration
6) Social Media accounts with work uploaded
7) Sketchbook with satisfactory number of drawings
 
 
PLEASE EMAIL Info@lucylondon.fashion or call 07713239359 for course dates in London LL|FA W1.